JVG – Virtual May Day Gig

Spring 2020: all the big events were canceled due to COVID-19. To save May Day, the biggest carnival of the year in Finland, Zoan and the City of Helsinki created something special together: a virtual concert that brought the whole country together.

JVG – Virtual May Day Gig

Spring 2020: all the big events were canceled due to COVID-19. To save May Day, the biggest carnival of the year in Finland, Zoan and the City of Helsinki created something special together: a virtual concert that brought the whole country together.

The Brief

All mass events across the world were canceled due to the COVID-19 pandemic in spring 2020. Zoan wanted to create something new and special on a global scale, and the City of Helsinki wanted to offer an incentive for people to stay at home during the biggest carnival in Finland, May Day (Vappu). 

So, Zoan and Helsinki joined forces and organized a virtual concert – in the digital twin of Helsinki – to celebrate May Day eve safely indoors. JVG, the most popular band in Finland, was the clear artist choice to entertain people from all ages.

The Journey

A big wide green screen, located in an old industrial space in Helsinki. JVG, the band, was keyed from that green screen into Zoan’s Virtual Helsinki model. Inside the virtual world, four virtual cameras filmed the event. The audience could log in as avatars, of which the 500 most active ones were displayed on the virtual senate square. The avatars could wave, cheer, and dance. Massive digital screens were placed in front of the band, so they could see the audience in realtime and feel like they were really performing for them. All that was combined to make a live broadcast!

Delivered Features

Green Screen and Artist / Band Audio

Virtual Environment + Virtual Camera

Video Stream

Audience Reactions via App

Delivered Features

Green Screen and Artist / Band Audio

Virtual Environment + Virtual Camera

Video Stream

Audience Reactions via App

The Results